About Amrit
Amrit Gurbani is a certified professional coach (CPCC) and entrepreneur who helps people understand how their inner patterns shape their experience of life — and how clarity creates change.
Over the past 12 years, he has led workshops and coaching programs across Southeast Asia, working with over 3,000 participants on emotional intelligence, conscious leadership, and practical inner development.
His work is grounded in a simple idea: nothing is wrong with you. Most people are simply unaware of the beliefs, emotional habits, and internal structures that quietly influence their choices, relationships, and sense of direction.
Based on over a decade of study, practice, and personal transformation, Amrit developed a practical, modern way of explaining inner work — one that is logical, grounded, and usable in everyday life. His approach demystifies spiritual concepts and reframes them through cause and effect, making them accessible without requiring belief, motivation, or blind optimism.
He has applied this framework not only to personal growth, but also to building companies, leading teams, and creating a life with greater freedom, alignment, and choice. Alongside his coaching work, Amrit brings over 15 years of experience building and nurturing high-growth digital teams, with a focus on organizational culture and holistic talent development.
After a successful exit from DXTR, a digital media company he co-founded, Amrit is now working with his wife to establish HappyKids Parenting, one of Indonesia’s leading parenting education and preventive care platforms, supporting a community of more than 650,000 parents.
Art of Ego brings these worlds together — inner awareness, emotional intelligence, and human development — to help people understand how life works, and how to work with it more consciously.
Outside of his coaching work, Amrit is an electronic music artist. For him, music is another way of creating space for reflection and emotional movement. His personal motto, Dream Awake, reflects the same principle at the heart of his work: awareness changes everything.